![]() He noted that, while both games have the potential to steadily grow in user numbers over time, “that has not been the general pattern for Zynga’s launches over the past year.”Īs a result, Creutz suggested that Zynga must continue to add a significant number of new users from games released later this year if it wishes to keep its DAU count constant. In the company’s latest report, analyst Doug Creutz explained that Zynga’s most recent releases, Hidden Chronicles and Scramble With Friends, have nowhere near achieved the success of past games from the company.įacebook game Hidden Chronicles reached 710,000 DAUs in 12 days - in comparison, both CastleVille and Empires & Allies from 2011 were well past 5 million DAUs at the same point.Įlsewhere, mobile title Scramble With Friends is “well outside” the top 20 rankings in Apple’s App Store, said Creutz. The group initiated coverage of Zynga’s initial public offering with a ‘Neutral’ rating last month, noting that it had “significant concerns” regarding whether Zynga will be able to maintain its growth and justify the current valuation. Although the game’s user base has declined significantly, it still enjoys retention above 13 percent.( source:insidesocialgames)Ģ)Analyst: Zynga needs ‘significant’ number of new users to stay afloatĪnalyst group Cowen and Company has stated that social games giant Zynga must continue to gain new users from new releases at a “significant rate” if it wants to keep its DAUs count afloat. Development on PopCap’s Pig Up! has been frozen and ZipZapPlay has not released any new titles since its acquisition, so its not clear what the company’s next move on Facebook will be.Īccording to our traffic tracking service AppData, Baking Life currently has 760,000 MAU and 100,000 DAU. Although Bejeweled Blitz and Zuma Blitz have done well, they are both based on existing PopCap franchises. For EA PopCap, however, the decision puts PopCap in an awkward position with regards to its social games portfolio. It’s pretty much the same story ZipZapPlay has told before when sharing its previous experiences on the Facebook platform in trying to balance a game’s lifetime value of users (LTV) against cost per install (CPI). As such, we are reallocating resources to games that we are developing for future release.” The Baking Life player numbers have dropped in such a way that Baking Life is no longer performing well enough to justify continued support. When asked about the decision, Garth Chouteau, PopCap’s VP of communications sent this statement to Inside Social Games: “Unfortunately, we had to make a very difficult decision to shut down the game. It’s unknown at this point if EA’s acquisition of PopCap in July had any effect on the decision to sunset the game. When PopCap acquired ZipZapPlay last April, the future of the game was still being decided, even though it had more than 2.2 million MAU at the time. ![]() The move is not surprising - while at one point Baking Life had been one of the bigger hits on Facebook, peaking with more than 6.7 million monthly active users in August 2010, traffic for the game has been in slow decline ever since. ( 本文为游戏邦/编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦)ġ)EA PopCap sunsetting Baking Life after 22 monthsĮA PopCap has chosen to sunset ZipZapPlay’s Baking Life, announcing to players that the game will go offline on January 31.
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